Reliance Brands aims to launch 4 more 'The White Crow' stores in India

Reliance Brands Limited is eyeing to launch four more The White Crow (TWC) stores in India by March-April 2020.

Reliance Brands unveiled the first-ever multiband concept store TWC in Ahmedabad.

Darshan Mehta, President and CEO, Reliance Brands, said, “Our White Crow stores in Chandigarh and Hyderabad are under construction and we have signed on two more White Crow stores. By March-April 2020, we will have five TWC stores after the success of Ahmedabad store, which is doing extremely well.”

The Ahmedabad store is spread across 8,000 sq ft. It is designed to bring Indian and global premium brands together under one roof.

The new store houses brands such as Superdry, Salvatore Ferragamo, Scotch & Soda, Adidas Originals, Brooks Brothers, Onitsuka Tiger, G-Star Raw, Steve Madden, Armani Exchange, Coach, Diesel, Replay, Dune, DC Shoes, Canali and Kate Spade, among others. Thus, it presents a uniquely curated fashion collection from more than 44 premium brands.

Reliance Brands Limited is further targeting to introduce 100 stores across categories in the current financial year as part of its expansion plans.

“We are scheduled to open in the current year 100 stores and we are well on our target to open 100 plus stores across our portfolio brands,” Mehta added.