Located in Phoenix market City, Mumbai, Kenneth Cole’s first store in the country spreads over 2,000 square feet of space. This would be a long term licensed agreement between the two brands and they plan to open around 20 more stores in the coming couple of years. The next location would be Delhi’s Ambience Mall, Elante in Chandigarh and Phoenix market city in Chennai.
The store will showcase women’s formal wear, dresses, jeans, and jackets with prices starting from Rs 4,000. For men the brand offers casual and dress shirts, trousers, chinos, denims, and suiting.For Reliance Brands, this is one of their many tie ups with international brands namely - Brooks Bros, Diesel, Ermenegildo Zegna, Hamleys, Iconix, Kenneth Cole, Paul & Shark, Quiksilver, Roxy, Steve Madden, Thomas Pink, Superdry, Dune, and Timberland.