Reliance Footprint partners with Gini & Jony to launch Levi's & Puma Kids footwear in India

Reliance Footprint, the footwear specialty store of Reliance Retail announced its association with Gini & Jony, the leading kids wear brand in India to introduce the Levi's & Puma kids footwear range at its stores across the country. Currently Levi's and Puma Kids footwear are available at all Reliance Footprint outlets in Bengaluru, Chennai, Hyderabad and Kochi and will soon find their way to more Reliance Footprint outlets in other cities. Commenting on the launch, Gopalakrishnan Sankar, Chief Executive of Reliance Footprint, said, "This is a significant partnership for us since Gini & Jony has chosen us as their initial retail partners for the launch of Levi's & Puma kids footwear in the country. The addition of these brands to our kids' portfolio helps us to present the tender feet with additional fashion choice to meet the evolving needs of this segment. We are confident that the Levi's & Puma kids range, with a marked difference in their styling, will appeal to the fashion needs of the kids this season and help us to add more value to this segment." Added, Anil Lakhani, Director, Gini & Jony, "Gini & Jony's 30 years of experience in serving kids with best of fashion has helped us to know, understand and fulfil the ever changing and dynamic needs of our consumers. By introducing Levi`s & Puma footwear for Indian kids, Gini & Jony adds strength to its offering basket. Reliance Footprints' focused reach and our strategic tie-up with them would help us reach consumers with international range of footwear in the Indian market."