One of the country’s leading retailers, Reliance Retail, has entered into a unique partnership with TJ’s (Tihar Jail Products) for their food product line such as bread, cookies, cakes, namkeen, biscuits, rusks, loaves.
The pilot of this partnership was done at Reliance Fresh store at Zamrudpur in South Delhi. Neeraj Kumar, Commissioner of Police Delhi and who was earlier DG (Prisons), Delhi, initiated the unique collaboration. He said “TJ’s are not only a product but a movement aimed at reforming prison inmates by channelizing their energy towards learning vocational skills & productive work. It’s heartening to see that Reliance Retail is partnering with prison authorities to give the initiative a wider customer base.”
According to the Reliance Retail spokesperson, “TJ’s is a great initiative and we are happy to support the cause and be associated with it. Reliance is known for its commitment towards social causes and the effort of the jail inmates in making quality products should be appreciated. We are beginning with this pilot and based on the customer feedback the products would be available across all Reliance Fresh stores in the city. The initial customer response during the pilot phase has been very encouraging.”
TJ's products comply with global food safety norms and are certified under various ISO norms. TJ's revenues have risen from Rs 2.36 crore in 2004-2005 to about Rs 18 crore in the last fiscal year.