Assistant Editor, IndianRetailer.com & Retailer Media Apr 25, 2017 /
Reliance Trends, fashion apparel retail chain of Reliance Retail plans to make its debut on e-commerce platforms, Amazon and Flipkart in coming months.
With this move, Reliance Retail aims to expand its business beyond its network of stores and its own e-commerce site.
In April 2016, Reliance Industries entered ecommerce fashion retail through Ajio, a platform that was targeted at online shoppers with high margin, curated fashion.
As a part of its omnichannel strategy, Reliance Industries has also opened Ajio shop-in-shops in more than 100 Reliance Trends outlets.
Ajio also sells various Reliance Trends’ private labels including DNMX, Fusion, Netplay and various other brands on its platform.
Seamlessly integrated with the Nita Mukesh Ambani Cultural Centre, the Jio World Convention Centre, and the Jio World Garden, this expansive complex promises an all-encompassing experience for visitors.
Company plans to start trial of apparel distribution from early next calendar year and has already informed the vendors about it which will be subsequently expanded into FMCG and white goods by April
Reliance BP Mobility, the fuel marketing joint venture of Reliance Industries and UK’s BP, is planning to open retail outlets at fuel stations.
RIL has entered a partnership with VF Corporation US owner of the Wrangler brand and the largest denim player globally to co-brand the Inficool denim range
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