Reliance Retail is going to open its optical chain of stores under the brand name Vision Express
Reliance Retail is going to open its optical chain of stores under the brand name Vision Express, through 50:50 JV with Pearl Europe by September. The first store will be launched in Bangalore. While speaking on the sidelines of retail conference held by FICCI Ladies Organisation (FLO), Bijou Kurien, Reliance Retail’s President and CEO of Reliance Lifestyle informed that the company has already got the necessary approval from Foreign Investment Promotion Board. Vision Express retail outlets will be smaller than Reliance’s jewellery outlets in size. The retail format will be mix of both independent outlets as well as shop-in-shop in Reliance’s other formats like Hypermart, Super and Wellness. This world-class retail chain will stock a wide range of private label frames, lenses, sunglasses, contact lenses and solutions. Pearle Europe is a subsidiary of Netherlands based HAL Holding NV. Currently this retail giant runs 2200 stores across 21 countries in Europe and Middle East and has made foray in the emerging markets of China, Russia, Turkey and Brazil.