Royal Enfield plans to double its production by the end of 2018
Royal Enfield plans to double its production by the end of 2018

Royal Enfield, one of the fastest growing motorcycle brand in the world, has opened its first exclusive brand store in Melbourne,  as a part of its growth strategy in Australia and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).

Royal Enfield motorcycle range available in Australia includes the iconic Bullet 500, the retro-street models - Classic 500 and 350cc + Classic Chrome 500cc, the Continental GT cafe racer 535cc, and the recently launched Himalayan 410cc - a motorcycle purpose-built for adventure and touring. Royal Enfield’s first exclusive store in Australia in Melbourne is a dealership by Mid Life Cycles.

Rudratej (Rudy) Singh, President Royal Enfield said, "We are already witnessing an upward growth in the market, a testimony to which is the 63 percent growth we have received in the first three quarters of 2016, compared to same period last year. This growth will be fuelled by our close proximity to the customer through over 25 dealerships across the country, this exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts."

Rudy added, "As a part of this 'city strategy' we now have 19 exclusive brand (concept) stores outside of India, in nodal cities like Milwaukee, London, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai, Jakarta, Bangkok and now in Melbourne, to create a robust eco-system offering a highly differentiated retail experience and aftermarket capabilities, rides and community events and other adjacencies that bring to life the heritage and world of Royal Enfield. The Melbourne store also follows this global retail identity and we are confident that it will set new benchmarks in motorcycle retail in Australia."

In 2015, Royal Enfield sold more than 450,000 motorcycles worldwide and plans to double its production by FY end 2018, to 900,000 motorcycles.

 
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