S. Kumars Nationwide Limited (SKNL), plans to launch two new brands, Kruger (casual premium) and World Player (economy brand), in the ready-to-wear segment this fiscal.
”We are planning to launch Kruger by the end of this fiscal whereas the pan-India roll-out for World Player will be by December. There is enough scope in the mass brand segment. In fact, we are the first listed and organised company to start a mass brand targeting 250-million people in the country,” stated Nitin Kasliwal, Vice-Chairman and Managing Director at SKNL.
The company already experimented with the economy brand by launching it in south India early this year. Kasliwal added that the company is expecting a revenue of Rs 500-crore from this segment over the next 3-years.
"World Player will be available at 6,000-7,000 multi-brand outlets and is priced at Rs 99 for a T-shirt to Rs 450 for suiting and shirtings. However, we will not compromise on the quality of fabrics," he said.
Meanwhile, the company, is targeting the youth of the country while launching its Kruger brand, a premium casual wear designed as an out-of-office wear by well known Italian designer Renalto Grande.