SCA enters Indian market

Swedish firm aims to invest 200 cr over next few years

World's 2nd largest baby diaper maker SCA Hygiene is all set to launch its brand Libero in the country by next month in a bid to partake of the growth in one of the world’s most promising consumer markets.  As per the industry sources, baby diaper market in India is of Rs 4,000-crore. Speaking on development, Cecilia Edebo, vice-president, consumer goods, SCA Hygiene Products India, said the company had earmarked an investment of nearly Rs 200 crore over the next year-and-a-half, to be used in setting up a plant at Ranjangaon, near Pune, besides forming a sales & marketing team and in pushing its products in the country.

Apart from Libero, the company will roll out its other products as well. “The 9.8-billion-euro (or Rs 85,000 crore) company will for the next few quarters import most of its products into the country till its plant comes on upstream. “By early 2015, our manufacturing facility should be up and running,” Edebo says.

The Mumbai-headquartered company, Edebo says is also looking at acquisitions in the hygiene and consumer tissue segments in India, in a bid to catch up with rivals, who have long established their presence here.
The company has already appointed a managing director for its India operations in Milind Pingle, an FMCG veteran, who has worked with companies such as Coca-Cola, Perfetti Van Melle, Godrej & Boyce and Wipro Consumer Care In a career spanning 25 years.