As per its plans announced earlier, S Kumars Nationwide Limited (SKNL) has launched its new apparel brand 'World Player' in Kerala. A fashion show was also held at the event. Johnny John, COO, World Player, said aimed at 18 to 35 years age group, World Player offers a wide, vibrant new range of stylish clothing and accessories at an affordable price.
World Player apparels are priced at Rs 149 onwards and accessories at Rs 99 onwards, he said, adding World Player will be distributed through an extensive network of multi brand outlets. World Player's product range comprises of formal, casual and occasion wear designed to give the customer a more upmarket trendy look.
The formal range includes formal shirts and trousers, while the casual range includes a wide collection of smart and trendy t-shirts, casual shirts and jeans.