STYLEi is an extension of the Lifestyle segment of Odyssey India Limited and offers
the latest in international designer sunglasses. Spread over 900 sq ft, the glitzy store is
located at Mantri Square, Bangalore and offers premium branded products that are driven
by the cult status of the brands.
STYLEi has motley of brands from all over the world and will provide various options
to choose from basic, premium to luxury and world class brands. Some of the brands
include Emporio Armani, Mont Blanc, Boss, Diesel, CK, Carrera, Maui Jim, Tommy
Hilfiger, Esprit, Fossil, French Connection, Giordano, Guess, Killer Loop, Polaroid,
Rayban, Vogue, Oakley, Rudy Projects, Arnette, Miami Blue, Shades, Sprint, Spykar,
Mojo and many more.
“STYLEi is an extension of our lifestyle segment. The original concept ‘THE
EYEWEAR STORE’ has been rebranded as ‘STYLEi’. The original concept was only
standalone optical stores. Now ‘STYLEi’ has three formats – standalone optical stores
with both prescription and sunglasses, stores in malls with only sunglasses and shop-in-
shop in Odyssey outlets with only sunglasses. The concept design has also been made
more contemporary and international. But the fundamental positioning as a premium and
luxury eyewear destination still remains, said T. S. Ashwin, Managing Director, Odyssey
India.
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