SUGAR Cosmetics launches first retail outlet in Bengaluru

SUGAR Cosmetics, one of the fastest growing colour cosmetics brands in India, has launched its first exclusive brand outlet in Bengaluru. This store houses SUGAR's entire product range in a specially-curated brick-and-mortar experience.

Located at Orion Mall in the IT Hub of India, the newly launched SUGAR store has nearly 400 sq ft of the best picks in categories that cover lips, eyes, face and nails, permitting customers to enjoy a plethora of beauty products to suit all skin tones and undertones across the country.

In the past few years, SUGAR Cosmetics has expanded its overall product range to nearly over 230 products. It has accelerated growth in both retail and online channels.

Vineeta Singh, CEO, SUGAR Cosmetics said, "Bengaluru houses a huge base of makeup enthusiasts who love to get experimental with their looks and we could not be happier to have launched our second stand-alone store in India in this vibrant city. We have already received tremendous love from the city through our outlets at Mantri Mall and various of other Lifestyle, Shoppers Stop and Health & Glow stores across the city."

"Encouraged by our early success, we're now excited about doubling down on our presence in this beautiful city. This is just the beginning – over the rest of the year, we have already earmarked a budget for expanding both, our product line and our geographical distribution, bringing our much-loved ranges to the doorstep of all our fans," she further stated.