SWAROVSKI ELEMENTS Jewellery Design Awards 2010
SWAROVSKI ELEMENTS, the world’s leading producer of
November 30, 2010 | comments ( 0 ) |
SWAROVSKI ELEMENTS, the world’s leading producer of cut crystal for jewellery, fashion and interiors, presented the inaugural SWAROVSKI ELEMENTS Jewellery design awards in New Delhi. The 1st SWAROVSKI ELEMENTS Jewellery design awards drew an enthusiastic response with over 500 entries from across the country including jewellery designers, couture designers, prestigious Indian jewellery brands, design students and master craftsmen.
SWAROVSKI ELEMENTS available in myriad colours, effects, shapes and sizes, provided a fabulous palette of inspiration for the designers to create jewellery pieces that will set new trends.
The 40 most creative jewellery designs submitted were developed into actual jewellery pieces made with SWAROVSKI ELEMENTS. A further short list of 20 pieces based on originality, innovation and quality of manufacturing were presented at the awards evening via a ramp show.
With Prerna Dhawan emerging as the winner for her exquisitely designed ring, Krishna from Mumbai receiving the first runner up trophy and designer duo Shrivan Narresh rounding up the top honours for the gala evening.
In a glittering celebration attended by key members of the jewellery industry, fashion designers and trend experts among others, the stunning jewellery pieces made with SWAROVSKI ELEMENTS sculpted for the awards were presented by models dressed in ensembles by designers Shantanu-Nikhil that sparkled with SWAROVSKI ELEMENTS.
Speaking on this occasion, Sanjay Sharma, Director, SWAROVSKI ELEMENTS, Swarovski India Pvt. Ltd. said, “In keeping with Swarovski’s commitment to foster fashion and design’s brightest emerging stars, we are delighted to introduce the first ever SWAROVSKI ELEMENTS Jewellery Design Awards in India. We are pleased at the high level of interest and the quality of talent seen in this first edition of the awards. These young and promising jewellery designers have exhibited tremendous talent in their original innovative creations using SWAROVSKI ELEMENTS with high-quality materials and exquisite craftsmanship. The Awards seek to inspire talented designers to come up with original concepts and draw out latent design abilities.”
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