Sahil International partners with Vijay Sales

The deal is carried out to leverage LFRS format

Sahil International announces its partnership with Vijay Sales, one of the Large Format Retail Stores (LFRS) in the country. With this association, JBL & Harman Kardon range of products including multimedia speakers, portable bluetooth speakers, iPod/iPhone/iPad Docks and head- phones will now be available at leading Vijay Sales outlets. Modern retail, which is growing rapidly in India, is redefining the way business is done. LFRS are an important sales channel, and consumer durables companies are quick to realise this. LFRS offers enough space for brands to display and demo the entire range of products. To capitalize on the opportunity, Sahil International, has partnered with Vijay Sales, one of the leading LFR brands in India. "We are witnessing a sudden surge in the large format retail sector and believe that the future growth potential is significant,’ says Sahil Sani, Director, Sahil International. “This association with Vijay Sales is a logical way to increase product availability of the JBL & Harman Kardon range of products in India”, he says. “Now consumers can get a live demo along with the look & feel of all our products at Vijay Sales. In addition, trained customer service agents will facilitate informed decision making”, says Avinash Shetty, Chief Sales Officer, Sahil International.