Saif Ali Khan promotes Love Aaj Kal Apparel Line at Shoppers Stop

Bollywood Superstar and Producer Saif Ali Khan visited Shoppers Stop to promote the `Love Aaj Kal` Apparel Line. IIFA Bling for Shoppers Stop`s exclusive brands i-Jeanswear and Haute Curry present the `Love Aaj Kal` apparel line exclusively at Shoppers Stop stores. Saif Ali Khan stole the show with his signature panache as he promoted the `Love Aaj Kal` Apparel Line at the Shoppers Stop store in Juhu. Shoppers Stop customers can now emulate Saif Ali Khan`s & Deepika Padukone`s fashion quotient from the most awaited movie of the year `Love Aaj Kal`. i-Jeanswear brings alive the youthful essence of the movie with the hip & trendy tees of Jai (Saif) & Meera (Deepika) available for Rs.499/- onwards. Haute Curry offers the traditional bling look of Meera (Deepika) available for Rs. 1299/- onwards. Shoppers Stop has crafted enticing offers for its valued customers! On purchases worth Rs.3000 from i-Jeanswear or Haute Curry, early customers will get a complimentary `Love Aaj Kal` music CD free. On purchases worth Rs. 3500 from i-Jeanswear or Haute Curry between July 17 and August 2, 2009, early customers will get two complimentary movie tickets for `Love Aaj Kal`. And that`s not all! Between July 17 and August 23, 2009, on purchases worth Rs.4000 or more from i-Jeanswear or Haute Curry, lucky customers will win an original outfit of Saif and Deepika from the film. Saif Ali Khan, Bollywood Actor and Producer, added, “I am glad to be present at Shoppers Stop to promote the Love Aaj Kal Apparel line. It is great to see retail majors like Shoppers Stop joining hands with Bollywood to recreate and make accessible the fashion in films for our millions of fans. The youthful essence of Love Aaj Kal has been very aptly captured by Shoppers Stop`s exclusive brands i-Jeanswear and Haute Curry. Thanks to Shoppers Stop our fans can now take a piece of Love Aaj Kal home with them!” Also, present at the occasion, Jayakar Shettigar, Customer Care Associate & Trading Manager, Shopper`s Stop Limited, said, “ In India, Fashion is largely driven by trends and imagery in films. Shoppers Stop is committed to meeting the aspirations our valued customers. In the past we had brought alive the magic of movies for the millions of movie buffs with the exclusive Om Shanti Om collection at Shoppers Stop. This year, we present to our customers the wardrobe of Saif and Deepika through the Love Aaj Kal Apparel Line our exclusive labels i-Jeanswear and Haute Curry. The movie`s youth appeal and understated elegance coincide perfectly with the fashion quotient of our popular brands. Going by the early response, our customers are thrilled with this new collection! We wish the entire team of Love Aaj Kal all the very best for the impending release of this much awaited film.”