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Samsonite hits 100 Years, plans 100 Crore expansion

Samsonite, the luggage and accessories major has successfully made an entry in its 100th year with 2010. It has further announced a Rs 100-Crore retail expansion and marketing plan for the next year,


January 04, 2010  |  comments ( 0 )  | 
Samsonite hits 100 Years, plans 100 Crore expansion

Samsonite, the luggage and accessories major has successfully made an entry in its 100th year with 2010. It has further announced a Rs 100-Crore retail expansion and marketing plan for the next year, including opening of 200 outlets across the country. Samsonite is one of the few illustrious brands to have displayed their mettle at the unforgiving consumer marketplace. Of the Rs 100 Crore earmarked for expansion, over Rs 67 Crore will be used for brand-building and promotional activities while the rest will go to augment distribution network to 400 outlets. The company will also launch Samsonite Business Stores, two of which will be launched at the Mumbai airport. Samsonite entered the country in 1996, and sells brands like Timberland, Lacoste range of bags, wallets, backpacks, laptop bags, belts, and Samsonite shoes.  


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