Samsonite to launch its online luggage portal

Samsonite SA is planning to launch its newly acquired online luggage portal eBags.com by the end of next year.
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Samsonite SA is planning to launch its newly acquired online luggage portal eBags.com by the end of next year. In an interview with leading daily Anushree Tainwala, executive director- marketing, Samsonite South Asia, said, "“eBags.com will help grow our digital business and our own e-commerce channel,”
 
 Currently, eBags operates only in the US where it is headquartered. The company is looking to leverage eBags along with its network of exclusive brand retail outlets to increase direct to consumer reach from 32% of sales currently to 50% of sales, Ramesh Tainwala said.
 
 
 
 
 
 
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