Samsung eyes 26% share in refrigerator market

Consumer electronics major Samsung launched new range of refrigerators as it plans to capture 26% share in the domestic fridge market.

The company launched the new 'Frrruch' range of refrigerators comprising 19 new direct cool and 43 new frost free models. Currently, the total market for refrigerators in the country is at around 5.4 million units and by the end of the year, it is expected to grow to 6.2 million units, Samsung said in a statement.