Samsung Electronics, a global leader in digital convergence technologies, today announced its plans to strengthen its Home Appliance business by launching its new Digital Inverter Series of Frost Free Refrigerators and its 2013 range of Air Conditioners. Speaking about the new products, Rajeev Bhutani, Head - Home Appliance Business, Samsung India said, “The new 2013 Smart Home Appliance range has been developed keeping in mind the needs of Indian consumers."
With this the brand also sets a target of 50 per cent growth in this product segment.
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