Samsung eyes 50% growth

Strengthens home appliances business with new range of ACs and refrigerators.

Samsung Electronics, a global leader in digital convergence technologies, today announced its plans to strengthen its Home Appliance business by launching its new Digital Inverter Series of Frost Free Refrigerators and its 2013 range of Air Conditioners. Speaking about the new products, Rajeev Bhutani, Head - Home Appliance Business, Samsung India said, “The new 2013 Smart Home Appliance range has been developed keeping in mind the needs of Indian consumers."

With this the brand also sets a target of 50 per cent growth in this product segment. 


On the launch of air-conditioners, the brand is also looking at 50 per cent jump on sales of split ACs and also at a 50 per cent growth year-on-year (on market share) basis both in value and volume terms (in refrigerator and air-conditioners).
The company currently holds 15 per cent market share in air-conditioners, 33.6 per cent in frost-free refrigerators and 24 per cent in refrigerators.