Sanjay Behl Raymond's New CEO

He joined textile after serving eight years in telecom

In a recent development, Raymond Ltd has appointed Sanjay Behl as the CEO of their textile and apparel businesses. Formerly, Behl was serving as head of brand and marketing at Reliance ADA Group.  With the new appointment company is looking for the major transformations in its business strategies in order to revamp its wardrobe with latest trends. Behl is an IIT alumni, and carries the extensive experience in telecom sector. While addressing the media, he said, "I was inspired by the challenge to transition successful homegrown brand into a trend-setting lifestyle global brand. “ He has recently taken the charge and is busy meeting the top delegates to attain deeper insights into the business.  In coming months company is looking to aggressively expand its footprint. Overall clothing business in India comprises 80% of Gautam Singhania-owned Raymond's turnover of Rs 4,500 crore