Saraf Foods to penetrate into the domestic market

Saraf Foods, manufacturer and exporter of freeze dried fruits, vegetables and herbs, has planned to invest Rs 4 crore in expansion.  The company is targeting to tighten noose on the domestic frozen dried foods market by 95 per cent.

Suresh Saraf, Managing Director, Saraf Foods, said that to fund its expansion plans, the company has managed to get foreign direct investment from a non-resident Indian who is also an owner of an international food brand.

Saraf said that.the company has established its presence in the US, Europe and other global markets. However, with global markets reeling under recessionary pressure, the company has shifted its focus to the Indian markets.

The company produces freeze-dried foods, freeze-dried vegetables and freeze-dried herbs. This includes a range of mango, banana, red onions, okra, mint and dill tips among others. The company also offers organic products grown using bio-pesticides and bio-fertilisers and that too in customised form such as dices, slices, granules and powders, as well as special hand-cut sizes or shapes.

The company was set up by a team of Gujarati entrepreneurs and technocrats in 1993 as a 100 per cent export-oriented unit until about four years ago.