Shiseido to launch \'Za\' brand

Japanese personal care products maker Shiseido is foraying into the high-end skincare and makeup segment in India with its flagship brand 'Za', and it aims to create a pan India distribution network of 250 sales outlets.  

Yu Okazawa, Corporate Executive Officer and Director, Shiseido, in a recent media interaction, said, “This brand will be launched in the second quarter of the year."

Okazawa also highlighted the importance of the local market, and pointed out that they have been present since ’01 via a tie up with  
Baccarose Perfumes and Beauty Products.