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Shiseido to launch 'Za' brand

Aims to expand its distribution network to 250 sales outlets in the country.

Tags: retail, retailer, news, shiseido

April 04, 2014  |  comments ( 0 )  | 
Shiseido to launch 'Za' brand

Japanese personal care products maker Shiseido is foraying into the high-end skincare and makeup segment in India with its flagship brand 'Za', and it aims to create a pan India distribution network of 250 sales outlets.  

Yu Okazawa, Corporate Executive Officer and Director, Shiseido, in a recent media interaction, said, “This brand will be launched in the second quarter of the year."

Okazawa also highlighted the importance of the local market, and pointed out that they have been present since ’01 via a tie up with   Baccarose Perfumes and Beauty Products.


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