ShopClues appoints Harneet Singh as VP & Head Marketing
ShopClues appoints Harneet Singh as VP & Head Marketing

ShopClues has strengthened its senior leadership ranks by appointing Harneet Singh as Vice President & Head Marketing and Babu Vittal as Head HR.

"These new appointments are in sync with Shopclues' path to profitability," said Radhika Aggarwal, co-founder and CBO, Shopclues in a statement. "Both of them come with solid experience in their respective fields and we look forward to the positive impact of their leadership, dynamism and proven abilities in scaling our business growth."

Singh joins Shopclues after his last role as Chief Business Officer at Zopper, a hyperlocal marketplace for electronics. He has earlier worked with Domino's Pizza India as Senior Vice President – Marketing.

At ShopClues, Singh will oversee Marketing strategy and Brand building across channels covering online, offline, mobile, digital and strategic alliance partnerships. Other focus areas would be media planning, rolling out campaigns in offline and online channels and activities directed at customer engagement/retention and acquisition.

Babu Vittal is a certified design thinker from Stanford University, alumni of XLRI Jamshedpur, and holds an engineering degree from the University of Madras. In June 2013, Babu joined Flipkart to head HR for its retail division, and later spearheaded the centers of excellence in Flipkart for compensation & benefits, performance management, and organization design, as Senior Director – HR. He also served Reliance Communications as its Head HR in 2015 before joining ShopClues in late 2016.

 
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