ShopClues, one of India largest online marketplace, has announced the launch of their new ATL campaign, focused on the fashion category.
The ShopClues 'Look Good Everyday' TVC captures the essence of ShopClues as the one-stop-shop for Affordable Fashion in Bharat- The Real India.
The Campaign re-enforces the fact that through ShopClues fashion, people can now look good everyday with choices for every occasion, every need, every budget and every region in the country.
The TVC is sure to resonate with real India through extensive reach in Tier II, III and IV markets, and showcases various trendy products for Men and Women, accessible through the easy-to-use ShopClues website and app.
Harneet Singh, Head - Marketing, ShopClues, said, "We at ShopClues aim to fulfill the Fashion and Lifestyle aspirational needs of our core consumers, majority of which are in tier 2, 3 and beyond markets. With this new campaign, we intend to position Shopclues as the 'Online Fashion Market', which is the go to destination for our value-conscious consumers’ everyday fashion needs. We understand that our consumers want to wear good clothes to look and feel good everyday but they have limited budgets.
The Online Fashion Market aspect of ShopClues has been created with this proposition to bring the largest variety, trends and latest fashion across branded and unbranded categories to our consumers at supremely affordable price-points. We are very excited to bring this offering to our customers and we look forward to their positive response"
Ashish Khazanchi, Founder, Enormous Brands, said, "ShopClues has always stood for offering good quality products at affordable prices. In line with what it stands for, Shopclues came up with their latest campaign.
The campaign showcases the fact that people today have their own version of a traditional fashion street or a market. Just that it’s to be found online on ShopClues. The campaign will be amplified through TV and print medium."