Shopmatic joins hands with Asia-Pacific MSME Trade Coalition
Shopmatic joins hands with Asia-Pacific MSME Trade Coalition

Singapore-based B2B e-commerce company Shopmatic has announced its strategic partnership with the Asia-Pacific MSME Trade Coalition (AMTC), a working committee of the Asia Business Trade Association (ABTA). The association is aimed at extending Shopmatic’s e-commerce offerings and technological capabilities to more MSMEs in various high-potential markets across the region through AMTC, enabling them to build, launch, manage, and scale their online presence in a seamless and hassle-free manner.

As part of the association, Shopmatic and AMTC will work closely on several initiatives aimed at enabling better business opportunities for MSMEs locally, regionally, and globally.

Businesses in the high-potential sector will also be able to access the benefits offered by both organizations as an automatic feature of their memberships with either Shopmatic or AMTC.

Anurag Avula, CEO of Shopmatic said “The Asia-Pacific region is one of the most vibrant, dynamic, and exciting geographies, especially given the rapid technological adoption that the region has witnessed recently. Despite this, many MSMEs are yet to fully tap into the massive business potential that this growing digital penetration represents due to unfamiliarity with technology or a lack of expertise. This is the gap that we, at Shopmatic, have been addressing. We have also been working towards building a holistic and well-integrated e-commerce business ecosystem that allows smaller businesses to take their businesses to other markets across the globe through the online medium”.

The association with AMTC will also allow Shopmatic to gain greater participation and voice in trade development initiatives across the region, as it looks to empower more MSMEs with the tools required to make the digital leap and be more relevant in an increasingly digital-first business ecosystem.

Annie Fong, spokesperson for the Asia-Pacific MSME Trade Coalition (AMTC) said “Our main goal at AMTC is to advocate and facilitate the growth of international trade in the region for micro, small, and medium enterprises. Shopmatic’s e-commerce platform will enable members of AMTC to quickly develop an online presence, start selling, and growing trade in the region. Existing subscribers on Shopmatic will benefit from AMTC’s expanding library of resources, region-wide network, and support from a pan Asian trade association. We are delighted to enter this collaboration between AMTC and Shopmatic, an alignment to our mutual commitment to supporting growth in a digital economy”.

 
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