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Shoppers Stop: Increased stake in Hypercity

The Raheja-owned Shopper Stop premium department store is all set to become a full service retailer


June 28, 2010  |  comments ( 1 )  | 
Shoppers Stop: Increased stake in Hypercity

The Raheja-owned Shopper Stop premium department store is all set to become a full service retailer soon. The move taken by the firm is to increase the stake in the promoter group’s hypermarket chain Hypercity from 19 per cent to 51 per cent. With this move, Shopper Stop would come into the category of big retailers such as Kishore Biyani’s Future Group, Tata’s Trent and Mukesh Ambani’s Reliance Retail – all of whom operate both hypermarkets and department stores. The motive to bring Shopper Stop in the Hypercity chain is to grasp more share of consumer’s wallet. Since apparel and accessories account for 15 per cent of consumer’s pocket, food and grocery take the major chunk of the consumer budget even though the margin is less in this segment. Industry-watchers agree. “Over a period of time, hypermarkets have performed well for retailers. Unlike fashion where there are 300-400 players, hypermarkets barely have four to five large players,’’ says Susil Dungarwal, founder of Beyond Squarefeet. Apart from hypermarkets, Shopper Stop will also double its store count in the next four to five years with an investment of Rs 300 crore.


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kamal mahajan July 04, 2010 at 4:51 am

we want to invest in jalandhar.if you have any plan to expand in jalandhar please send us email.

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