Shoppers Stop expands in Tier II cities

This year Shopper’s Stop has plans to move in the Tier II cities in the next three years.. The retail chain would make its mark in 26 cities among  out of which eight to nine would be in the Tier II category. Since the retail chain has received a positive response from the outlets in Lucknow and Jaipur, it is planning to open its stores in Bhopal, Ahemdabad, Aurangabad along with Delhi, Bangalore, Durgapur and Mysore. There is another store lined up for Jaipur.

It is rumored that these stores would not have the luxury brands of cosmetic. Although, Amritsar would have the international cosmetic brands due to the flow of international flights. However, they don’t want to take a chance in Durgapur or Mysore.

These stores will have more of perfumes than skin-care products. Usually, Shoppers Stop launches two to three brands every year, notable among them are Mustang and Playboy. The group is trying to keep advertising and marketing cost below 4 per cent of sales throughout this financial year.

In addition, the retail chain is also planning to expand in Raheja Group's Hypercity Retail with the approval amount of Rs. 200 crore from its shareholders.