Shoppers Stop plans to increase number of Mothercare outlets

After a profitable first quarter, Shoppers Stop is getting ready
After a profitable first quarter, Shoppers Stop is getting ready to indulge in its franchise operations through its deal with Mothercare. Marking an investment of Rs 22 crore, Shoppers Stop will be doubling the number of Mothercare outlets in the next three years, reports Hindu Business Line. Currently, the UK-based maternity and kidswear brand has nine standalone and 13 shop-in-shop formats and it plans to double the existing 22 outlets with an investment of nearly Rs 1 crore per store, the report added. “Mothercare has been in India for the past three-and-a-half years. We are now in discussions with Mothercare on how to fast forward this business. Shoppers Stop will be investing in this franchise business through internal accruals,” quoted Govind Shrikhande, customer care associate and CEO, Shoppers Stop. However, the retailer has decided to put a stop to new franchise arrangements. Instead, it would focus on bringing in more international brands through a retail arrangement in which Shoppers Stop would not be the exclusive partner. Even as its Mothercare franchise business is being put on the fast track, Shoppers Stop has been going slow with its airport retailing operations.