India's one of the leading fashion retailer, Shoppers Stop has released a new TV commercial that poignantly celebrates the joy of shopping and echoes the company’s strong intent to ‘Bring the Romance Back to Retail’.
The 60 second film takes you through a journey of heartfelt epiphanies, triggers that cause one to rediscover the contours of relationships, and moments of personal transformation that customers experience in the aisles of Shoppers Stop.
Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said, "We have been in the business of fashion and creating delightful shopping experiences for the last 25 years. However, the recent changing dynamics of retail has led the industry to shift focus to a transactional mind-set that is mired in deep discounting. Our aim is to bring the romance back to retail and bring the focus back to the joy of the shopping experience.
Our new TVC is built on the insight that today’s consumers want to pack as many rich experiences into their lives as possible – They want to live 99 lives in one life. Our strategic approach is to appeal to this desire by creating a fresh conversation and designing engaging experiences in our aisles. Shopping, whether for loved ones or for oneself, is a social experience like no other. Our new TVC depicts how Shoppers Stop is the preferred choice for customers - across all age-groups - who seek new experiences, are embarking on new personal or professional paths and want to discover as well as rediscover a whole new side to them. We pride ourselves on being an integral part of our customers’ journeys of personal transformation and helping them always to Start Something New."
The brand campaign also extends to the print medium through captivating creative imagery that underscores the joy of shopping with ones loved ones and the art of discovering a new side to oneself in the aisles of Shoppers Stop.