Showstopper Dino Morea highlights the new brand of Clothing Culture

Clothing Culture Ltd. has launched its new brand Monte Bianco, a collection that is Not So Formal along with the logo of the brand.

Monte Bianco is a high fashion semi-formal brand designed specifically for young professionals and is a bridge to the aspirations of these young professionals.

The aesthetic, uncluttered and clean look makes it stand out. The brand highlights the fact that whether at work, at play or anywhere else, the essence of one’s personality both literally and figuratively is visible.

The consumer profile for the brand is young professionals in the age group of 23- 35 years; urban youth who understand fashion and want to make a bold statement.

The brand will be launched in more than 250 outlets with a combination of multi brand outlets and selective large format stores. The unveiling of the logo garbed the eyeballs and was launched recently at an event held in Mumbai by Vijaylaxmi Poddar, managing director and Pooja Dhoot, director of Clothing Culture.

The showstopper for the evening, model-actor Dino Morea, added a touch of finesse to the event.

He said, "Monte Bianco, is here to change the way we look at menswear. The fit and the comfort of the brand are to watch out for! It makes me look dapper and stylish and definitely gives me the Hatke look."