Sidharth Malhotra To Promote Casual Wear Brand Pepe Jeans

The actor is happy to be associated with the cool and iconic casual wear brand.

Pepe Jeans India has taken Sidharth Malhotra on  board for their brand’s spring summer 2018 campaign #MadeToCreate, which is all about acting on your passion to create art and bring to life something remarkable that is driven by creative expression.

According to the company, the actor is happy to be associated with the ‘cool and iconic casual wear brand’.

Kavindra Mishra, Managing Director, Pepe Jeans India said, “Malhotra’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to their brand.”

With this collaboration, Malhotra joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, Sienna Miller and Cara Delevigne all of whom have modelled for the brand over the years.