Sihasn, luxury furniture and upholstery brand, has announced its first exclusive retail tie-up with Cape Kamoryn, a premium lifestyle boutique in Chennai. The first of its kind e-commerce brand that is taking Indian fabrics beyond apparel and using them as upholstery on furniture, Sihasn exhibited its exquisite product offerings from their current Ajrakh collection at Cape Kamoryn, where one can see-touch-and-feel their products.
For the first time ever, the brand unveiled a Kanjeevaram-upholstered exhibit that repurposed a saree from the temple town of Kanchipuram in Tamil Nadu. Sihasn’s "Sarees with Stories" service invites people to refashion and celebrate their heirloom sarees as part of their furniture and furnishings and to enjoy that one-in-a-million experience of literally sitting on a story.
Sanju Rao, Founder and Creative Director of Sihasn, said, "This was such a fun cocktail brunch and I’m excited that we have a presence in Chennai. Customers here have high regard for Indian textile traditions. I am so grateful to Cape Kamoryn for making our foray into this market a reality."
Ganesh Shankar, Co-Founder and CEO, Sihasn, added, "This is our first tie-up with a store in India and we consider it the biggest honor that it is with Cape Kamoryn. We are fortunate to have such a prestigious partner in this collaboration and look forward to a successful year ahead."
Shekar Sitaraman, Founder and Owner of Cape Kamoryn, stated, "Cape Kamoryn is delighted to support new and niche brands like Sihasn which are reviving textile and handicraft traditions in India. We look forward to a long lasting partnership."