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Simba Toys plans big in India

To open 25 new stores and a manufacturing unit in India.

Tags: Simba Toys, German, India, Retail, Expansion, Franchise, Toys Market, Industry, master franchisee, Exelixi Management Private Ltd, License, Spiderman

August 20, 2012  |  comments ( 2 )  | 
Simba Toys plans big in India

Simba Toys, the German toymaker, has unveiled its plans to open up 25 new stores across India. The stores will be franchised and will be opened with an aim to tap the Rs 1,700 crore Indian toy industry.

According to the company official, the stores will be set up in next six months. Simba Toys already has two global franchise stores in Bangalore and Mumbai and will add two more stores in the same locations. For stores, the company has tied up with Exelixi Management Private Ltd as its master franchisee.

Simba along with retail expansion is also looking at setting up a manufacturing unit in India. For this it plans to tie up with a local partner.

Moreover, they are also looking at getting local license for some games, including the 'Spider-Man'.


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UMESH AHUJA August 21, 2012 at 11:32 am

Can u send me the details for franchise of simba toys ?

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vikas August 21, 2012 at 11:18 am

Sir/madam\r\ni m inteeresting in simbatoys franchise in delhi let me know the procedure.\r\n

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