Singapore based CCube Angels Network Invests in Inner Being
Singapore based CCube Angels Network Invests in Inner Being

CCube AngelsNetwork, Singapore based angel investing network has invested in Inner Being Wellness Pvt.Ltd (hereinafter referred to as InnerBeing),a Nutri-food start up based out of Hyderabad.The start-up has received INR 35 million (SG $6,90,131) from partners, AtimKabra, Vipin Agarwal, Sandesh Pandhare and few others.

Inner Being plans to use the funds raised in the current round for new product development, expansion in top tier citiesin India and few other countries, marketing activities and aims to build India’s trusted healthy lifestyle brand in the breakfast and snacks space. The recent round comprises of some prominent investors from USA, UAE, Singapore & India, including an ex-board member of ITC Group.

C S Jadhav, Director, InnerBeingelaborated the vision of the company is to promote a healthy lifestyle among consumers by providing nutritious food options, which are tastier than currently available unhealthy and junk food options.Inner Being is introducing traditional foods like millets, quinoaand other ancient grains in more contemporary formatsthat appeal to the modern generation such as breakfast mixes, snack mixes, savory snacks, crackers, cookies, energy bars and the like.

AtimKabra, Director, Frontline Strategy which manages CCube Angels Network, said “we have a strong belief that Nutricereals will be the next smart food and specially millet, being a dry land crop, will improve livelihoods at the rural level and at the same time offer nutritious products to the urban consumers. We believe that there is a big market for the company’s products in India & beyond.”

Inner Being’s key competencies have been innovation of the “health-enriched” food developed through its R&D where the focus is on launching Nutri-foods that are rich in plant protein, rich in dietary fibre, gluten-free, low in glycaemic index (GI), natural and pesticide free.

 

 

 
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