Siyaram to launch new brands

Siyaram Suitings, a textile major in blended fabrics, will soon launch three mid-range brands. The company, with net sales of Rs 860 crore in the last financial year, is expected to launch Royal Linen, Moretti and Zenesis, thus taking its count from five brands to eight. The other brands under Siyaram Suitings are Siyaram's, J Hampstead, Mistair, Siyarams's MSD and Oxemberg. Royal Linen will deal with linen fabrics for men and women, while Morettie will be a cotton shirting brand. Zenesis will lay emphasis on cotton suitings.

Although the brands will be launched all over India, the company plans on increasing presence in Rajasthan, Maharashtra, Uttar Pradesh and Bihar, as tier-II and tier-III cities there are better markets for the company. Although Siyaram is present in the export market, its core business is still in the domestic market; Out of total net sales of Rs 900 crore, exports only comprise Rs 50 crore. Major export destinations for Siyaram's fabrics are the Middle East and Bangladesh.