Premium carmaker SkodaAuto India, a unit of the Volkswagen Group, is betting big on boutique showrooms to increase brand awareness and bring customers closer to the brand. Skoda has around 25 per cent market share in the mid-size segment of cars in India and is pinning its hopes on a stronger brand recall to add incremental market-share in the next 3-5 years.
The company sold 16,000 cars in the Indian market in 2009 and is targeting to cross the 20,000-mark in 2010. SkodaAuto’s dealership footprint spreads across 65 outlets and covers 50 cities and towns in India. The company continues to expand its sales and service network to meet local demand and has set a target of reaching 75 dealerships by the end of 2010.
By the end of this calendar year, Skoda plans to have at least 15 to 20 of these boutique showrooms to be up and running in the leading Tier-I and Tie-II cities