AkzoNobel, launched a mobile application – Dulux Colour Schemer for its customers. Available on all smartphones, this unique colour application offers the user with the ease of choosing from a wide range colours and products offered by Dulux. It gives the consumers the option of creating their choice of combinations that can be used for home decor and wall paints, within one’s budget - anytime and from anywhere. The application further assists the consumers in searching for the right Dulux products, product information, application method, and the store from where the paint can be bought.
Talking about the launch, Pushkar Jain, Marketing Manager, Akzo Nobel India, “The way of the future is to use the power of digitisation. Mobile phones are no longer just means to make calls and send messages but are also used to follow news, watch TV, listen to music, check e-mail and access internet. With the launch of Dulux’s first ever mobile app, we have tried to provide an open access to innumerable colour shades available under the Dulux banner, so that customers can start a paint project from anywhere and at anytime. Dulux Colour Schemer is a valuable mobile app for selecting the ideal colours for any home decoration project.”