Smartphone Companies Brings parity In Dsscounts
Smartphone Companies Brings parity In Dsscounts

Consumers look set for a bonanza this festive season with deep online discounting on Smartphone staging a comeback after two years and brands like Xiaomi and Lenovo-Motorola planning to roll out similar offers on models sold through brick and mortar chains for the first time.

A Senior industry executives said online exclusive brands are offering cheaper televisions, refrigerators and washing machines as they look to double sales. Offline retailers are bridging the price gap with online on big brands such as Samsung, Sony, LG and Panasonic.

Lenovo is offering up to Rs 4,000 off on Motorola and Lenovo smart phones sold in the offline trade between September 22 and 25, while the country’s second largest Smartphone maker Xiaomi will have a Navratra special sale in brick-and-mortar stores from September 24 to October 2 offering up to Rs 2,000 off. The online discount will run until September 24.

While an email sent to Xiaomi did not elicit any response, a Motorola Mobility India spokesperson said there will be offline festive sales during the Navratras (September 22-30) and during Diwali (October 15-18). The brand will also offer consumer schemes such as zero down payments, no-cost EMIs and cashback, which are again mostly offered in online.

Saurav Bhattacharya, who owns a distribution company for Smartphone “This is the first time Smartphone brands are helping the offline retailers, since their offline sales has increased after the introduction of GST (goods and services tax), which removed the online tax advantage, which will help to expand the market.

Ecommerce marketplaces are said to be enjoying their best Smartphone sales due to heavy discounting on iPhones, Motorola, Lenovo, Xiaomi, Samsung and other devices.

In consumer electronics, industry executives said online exclusive brands such as BPL and TCL grew sales by 30-35% on the first two days of the festive sales. On big brands such as Sony, Samsung and LG, the discount is moderate at around Rs 1,000-2,000, which has not impacted offline sales.
 

 
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