Snapdeal has taken a step ahead with its Yum-Dude TVC. This TVC is now being showcased at across 35 Croma and 20 E-Zone stores in 12 prime markets across the country. Executed by Aurora Comms, it is a two-month campaign that will end in the third week of February.
The step has been taken to promote Snapdeal among the smart, upwardly-mobile urban shoppers in Croma and E-Zone stores. Snapdeal is the first e-commerce brand that is using multiple television panels at prominent electronic stories for mass visibility.
Sumit Sahay, Head-Marketing, Croma says, "This is a commercial agreement with Snapdeal, wherein we will be running their TVCs on the TV screens in our stores."