Snapdeal, India’s leading value-focused online marketplace, has launched products of Japanese low-cost brand Miniso on its platform.
Snapdeal will have over 150 Miniso products across categories like beauty, baby care, home furnishing, stationery, mobile accessories, and decor. Popular products include towels, brushes, concealers, power banks, and storage boxes.
The products are smartly designed keeping in mind the taste and preferences of middle-class Indians. The USP of Miniso is its low-products that come in the Rs 190 to 790 range on Snapdeal.
Snapdeal spokesperson said, “Our merchandising strategy is focused on offering good quality merchandise for the value conscious Indian consumers. We are very excited to bring Miniso’s cost-efficient products on our platform.”
Siddharth Venkataraman, CEO of Acchakart, which handles online sales of Miniso in India, added, “Snapdeal’s core strength lies in serving customers in tier 2 and 3 markets. This will help us reach more customers deep in India.”