Snapdeal will be introducing three special e-stores for forthcoming festivals of Karva Chauth, Dhanteras and Diwali. The company’s move is aimed at cashing in on the rising trend of online shopping.
Each e-store will be offering all festival essentials in one place, making shopping for traditional items simple and convenient.
The company’s first such e-store will be for Karva Chauth, providing products such as 'pooja thalis', 'pooja accessories', and other products used to perform the rituals. The second e-store will be having a special selection for Dhanteras, including offers on gold and silver coins, utensils, and fine jewellery.
The third e-store, Diwali gifting store, will have a huge assortment of traditional and modern gift items like electronics, and home-related products.
Snapdeal spokesperson said, “We have analysed the user purchase patterns and from that, we have derived what most of our users buy during specific festivals. We put together a collection in a systematic manner so that users don't miss out on anything. The pricing on Snapdeal is such that users can find all they need in multiple budget points.”
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