Sofas displayed on hoarding

Godrej Interio aims to address larger crowd.


Godrej Interio recently showcased its Limited Edition sofas on a hoarding, which is 20 feet off the ground, at Mahim Causeway. Models turned the hoarding into a ramp as they showcased the sofas for an hour. Ace designer, Anita Dongre, has designed the skins of the sofas on display.
The event was aimed at showcasing Godrej Interio’s Limited Edition designer sofas to a larger audience at a public place. Mahim Causeway was chosen in view of its location, position and the fact that over 3 lakh motorists drive down the road every day.
Anil Mathur, COO, Godrej Interio, said, “We wanted to show Godrej Interio’s philosophy of innovation and creativity in real life, and by doing it at a public place, we wanted to say that design and style are not meant just for the classes. Our Design HQ centre produces high design products that are meant for masses and is aimed at bringing about style consciousness among the people in general.”