SoftBank, Yahoo Japan, Aeon Plan Online Marketing
SoftBank, Yahoo Japan, Aeon Plan Online Marketing

In an endeavour to pep up the businesses, SoftBank Group Corp, Yahoo Japan Corp and Aeon Co Ltd plan to launch an online retail business, reported NHK.

The national broadcaster with anonymous sources said, the online business will sell products including food, clothes and everyday goods, in what would be the latest tie-up between companies in Japan looking to bolster their online offerings as they face stiffer competition from Amazon.

NHK said, the tie-up would help the companies to share SoftBank and Yahoo Japan's customer base and data analysis abilities with Aeon's wide product range and distribution network. SoftBank could provide labour-saving robotics to Aeon stores

In the previous month, Walmart and Rakuten Inc said they would launch an online grocery delivery service. Seven and i Holdings Co Ltd, operator of Japan's largest chain of convenience stores, announced last year it would cooperate on fresh food delivery with Askul Corp.

Amazon is extending its retail reach by increasing its range of services in Japan, trialing its "Fresh" food delivery service in parts of Tokyo, and opening a large photography studio in Tokyo this spring as it moves to ramp up its fashion range.

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