Soon Lenovo to launch devices under Moto brand
BY - Vaishnavi Gupta
Senior Correspondent, IndianRetailer.com & Retailer Magazine Nov 10, 2016 / 2 MIN READ
Senior Correspondent, IndianRetailer.com & Retailer Magazine Nov 10, 2016 / 2 MIN READ
Lenovo is planning to drop its brand name from its phones and instead is going to launch its device under Moto brand, as reported by Campaign Asia.
The report also say that Xudong Chen, who was working as the Co-President and SVP of Lenovo's obile Business Group in China will be replaced by Gina Qiao, who was working as SVP of HR at Lenovo.
The report says that this change is meant to enhance the marketing capacity within the mainland.
Yang Yuanqing, Lenovo's Chairman and CEO, added that the company's overseas smartphone performance was better than China's.
However, things might be looking up. A few days ago, Yuanqing had announced that the company had sold a million units of the Moto Z smartphone.
This makes Moto’s new flagship smartphone one of the most successful devices produced by the company.
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Lenovo is aiming for the top spot in the smartphone market where it trails Samsung, which had a 23 percent share of the market at the end of September, up 8 percent sequentially.
The market is estimated to ship 270 million mobile phones in 2017, of which 130 million (48 per cent) are forecast to be smartphones. CMR said it expects strong competition in the sub- Rs. 10,000 or the "affordable smartphone" segment.
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