After a successful launch of Beverly Hills Polo Club (BHPC), Spencers Retail, which introduced the American lifestyle brand in India in August 2009, is all prepared to promote the brand aggressively by opening more exclusive brand outlets (EBOs).
Anurag Rajpal, VP -Apparel, Spencer’s Retail Limited, said that the company has nine EBOs across Delhi, NCR and Punjab. And in the next couple of months, the company is planning to double that number. By year-end, the company intends to have 40 EBOs across Delhi, NCR, Punjab, Rajasthan, Uttar Pradesh, Mumbai, Pune, Bengaluru, Hyderabad, etc.
He added that the company’s typical investment is in the range of Rs 50-60 lakh per store of the size of 1,000-1,200 sq.ft.
For expansion and market penetration, Spencer's Retail is looking at tier II cities like Aurangabad, Nashik, Kolhapur, Mangalore, Vijaywada and Cochin.
Beverly Hills Polo Club has an exclusive tie-up with Spencer’s Retail, the retailing arm of RPG Enterprises. It also has plans up its sleeves to launch two more international brands — Ladybird, a UK-based kidswear brand and Ecko, a US-based lifestyle brand. The company plans to open two EBOs of each brand in Delhi by July this year and will rapidly move to other territories on similar lines.