SpiceJet enters e-commerce business, partners with Amazon for its brand store
SpiceJet enters e-commerce business, partners with Amazon for its brand store

Low-cost carrier, SpiceJet has entered the e-commerce business with the launch of its new retail venture, SpiceStyle, which would offer fashion and lifestyle brands on its own portal as well as other online marketplaces.

The company has also tied-up with the global e-commerce giant, Amazon to sell its products on its website. SpiceStyle’s entire portfolio of brands will be available on the Amazon's Prime section at special launch prices offering discounts at flat 25 percent.

SpiceStyle offers products across 17 different categories including a signature Rohit Bal series on Amazon. 

With this partnership, SpiceStyle is all set to enhance its customer reach and engage a wider audience among active online shoppers. The brand association will now enable customers to freely shop for specially curated, best quality products.

SpiceStyle, initially conceived as an in-flight service, is a wholly-owned subsidiary of SpiceJet, now exists in the form of its e-commerce portal 'www.Spicestyle.Com'.

 Ajay Singh, CMD, SpiceJet said, "I am delighted to announce the launch of SpiceStyle, an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenue. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com."

T he airline’s shopping endeavor offers a huge assortment of products ranging from sunglasses, wrist watches, backpacks, silicone luggage tags among others.

The new venture will further boost SpiceJet’s ancillary revenue income which has grown from 6% to around 17% in the last two years.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading