The focus of coffee players in the country has shifted north. The India International Coffee Festival (IICF) has ventured out of its conventional base Bangalore for the first time to stage this conference in Delhi. While tea is the preferred hot beverage in this part of the country, with the whole coffee chain revolution for everyone to witness, the coffee board believes the time is ripe for further promotion and education to happen. The three-day conference is slated to be held at the Lalit Hotel from between January 18 and 20, 2012. The event will primarily constitute of exhibitions, training programmes, tasting sessions, seminar on retail, coffee health, etc.
The event will give the participating delegates a chance to interact and network with the top players in the industry. Jawaid Akhtar, Chairman, Coffee Board, said, “There is a strong need in the domestic market for enterprise development through value addition while simultaneously contributing to creation of skill-based job opportunities. The Coffee Board aims to address the growing need to spread consumption of coffee in the non-traditional regions of the country."