Spring Air, USA based manufacturer, marketer and distributor of premium mattresses and pillows worldwide expanded its footprint in the Gujarat retail space for the first time setting up its first exclusive "specialty mattress store - a space where style, beauty and harmony are blended together to create an authentic US atmosphere" at Sagrampura Area, Surat. The move comes as a part of company’s recently announced Rs 500 crore investment plan in the country. With a plan to reach out to the target audience, Spring Air has planned to open 100 retail outlets till 2015 across India.
With the foray into the Gujarat market, Ashok Sharma, CEO, Spring Air- Middle-East & Indian Sub Continent said, “I am pleased to announce the launch of our new outlet at Surat to serve our valuable customers of Gujarat. Spring Air’s entire collection including Europedic, Comfort Rest and Orthomedical have been developed through extensive research and a deep understanding of what Indian consumers want most in a mattress - luxury and support, without the problems they experience with traditional coir or cotton mattresses”, he added today, our R&D teams are continuously innovating—perfecting and advancing our proprietary formula, so it’s always evolving through rigorous science, engineering and testing.
The company also plans to set up two manufacturing units at Mumbai and Kolkata.