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Sreeleathers to foray into footcare segment

Sreeleathers, the owner of the eponymous footwear brand Sreeleathers, is now betting big on footcare. In a move to blend footcare with its core footwear business


April 29, 2008  |  comments ( 0 )  | 
Sreeleathers to foray into footcare segment Sreeleathers, the owner of the eponymous footwear brand Sreeleathers, is now betting big on footcare. In a move to blend footcare with its core footwear business, it is set to offer a range of fitness footwear, therapeutic and orthopaedic shoes. In sync with its corporate strategy of concentrating on middle and low ends of the retail footwear market, Sreeleathers has firmed up plans to launch a range of speciality footwear at prices which will be much lower than the reputed high-value international brands in those segments. The company`s foray into footcare is being supplemented with the restructuring of its showroom formats. Consultative services will also be provided through company-appointed doctors.

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